1. Why do you want to start your own business?
Entrepreneurship is over-glorified and misrepresented on social media. In reality, it is about building a business that solves a problem for a consumer. It’s not about driving nice cars or posting nice pictures on social media. In fact, real entrepreneurship looks quite contrary to what we see on social media.
Do we require a certain level of luck, genetics and an environment around us to be an entrepreneur? Yes — somewhat, for sure. But also, anyone can solve problems anywhere in the world. That is true for both small problems and big problems. The choice comes in the decision to find people who have needs, wants and issues that you can offer a solution for.
It is also a choice that each of us gets to make on how well we wish to solve that issue — how obsessed we are willing to become with that solution and how above and beyond we are willing to go with servicing the customers well.
2. What is the problem that particularly affects you?
If you want to have a viable business, it is important to have a clear mission. Given the purpose of your project, you will have to learn about the real needs of your territory. Start by doing market research to understand what people face daily and expect as solutions.
Beyond the business solution also comes the personal and emotional responsibility — shaping and growing ourselves to be able to handle and maneuver through constant stress and difficulties. That means developing personal awareness to see our shortcomings and making up for those with intelligent business decisions. It means balancing planning and strategizing with actual, excellent execution.
3. What do you want to achieve?
Describe your ideal project. Imagine your project in the way that it could fully blossom, ignoring the current constraints. Through this exercise, project yourself one year from now and then two to three years from now. Identify as precisely as possible what you would like to achieve through the realization of this project. Even if you are in the early stages of creation, it is very important to reflect on your vision, your mission and your goals.
4. Do you have the skills to implement your project Entrepreneurship?
Let’s face it, you can’t make an impact on the world with beautiful values alone. Daring to go through this path means changing your way of life, sometimes in a radical way. It is essential to identify your strengths and talents. These are the skills you have at your disposal.
On one side of a list, keep these skills you already have. On the other side, go through the overall skills needed to complete the project. From that point, you will be able to know if you need specific certifications, the ways you can gain those skills or even how you will train.
Determining the proper skills also includes deciding on the skills you will capitalize on and those you will look for externally (e.g., find a partner, consider partnerships with other professionals).
5. What are your needs?
To make your project a reality, you will have several needs such as: to feel supported, to have a professional network, and especially, to have the money necessary to launch your business. Once you have listed your needs, take stock of what you currently have.
After having a clear idea of the needs you have to fill, it’s time to take action or look for external help. Sometimes, you’re not able to fill them alone, so you have to turn to people around you who can bring a solution.
6. Who can help you?
Once you have defined your needs and have a clearer idea of them, it’s time to take stock of your networks (personal and professional). You surely have people around who can help you in one way or another. Don’t delay it — contact them.
Ask them to join you for a meeting or by phone where you will be able to exchange with them and get their feedback on your project. The success of an entrepreneurial project depends largely on the quality of your professional network. That being said, don’t forget the support of your private circle (family and friends).
Another way to find the right support is by browsing aids, training and support programs available in your city or region for entrepreneurs. You can even find such programs online. In the same way, attending a coworking space could also help expand your professional network. When starting an entrepreneurial journey, part of your time will be spent networking and attending events.